The Audio Fidélité store in Besançon has been offering audio-visual services for over 40 years.
In order to provide its customers with the best possible guidance, the Showroom wishes to separate the professional and private sectors.
Audio Fidélité will therefore take over the part dedicated to private customers.
In this context, it is necessary to create a new brand image, a new website and all the necessary digital and print tools.
This branding was imagined around the occupation of space to create a sensation of purity and freedom.
Working with contrasting fonts creates the rhythm necessary for a sense of movement.
The majority of the palette oscillates in light, non-vivid tones.
In application, fonts and colors alone, combined with a good use of space, will be enough to create a strong identity.
